McDonald's McCafe To Face Stiff Competition In Canada

In such a market, where almost 95% market is dominated by well established brands, McCafe might find it difficult to penetrate the Canadian market to such an extent. Customers will need a strong reason to shift their coffee preferences from the likes of Starbucks and Tim Hortons to McCafe. This might create problems for McDonald's to generate expected sales in the initial years. However, one of the most prominent reasons for people to shift to McDonald's coffee is that McCafe is slightly cheaper...